According to a recent Business Insider report, by 2019, the Internet of Things (IoT) market will be more than twice the size of the tablet, smartphone, PC, connected car and wearable market combined. So much so that the Internet of Things market is expected to add $1.7 trillion in value to the global economy. [Tweet […]

Talks about iBeacon technology have never stopped since it’s introduction in the World Wide Developers Conference (WWDC), June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue in retail stores, museums, hotels, malls, theme parks, airports etc., is poised to be the most disruptive technology in recent times. […]

A lot of leading museums have started testing and deploying beacons to enhance visitor experience. Though the technology may seem a bit intimidating, implementing it can be extremely rewarding for visitors as well as  museums in a variety of ways. Let me paint a picture to give you an idea of what I’m talking about: […]

  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]

We are back with our latest roundup of must-read posts on beacons.  This week’s compilation is packed with super insightful, informative nuggets right from how Bluetooth Special Internet Group (SIG) plans to use mesh networking to strengthen the case of Bluetooth as a powerful IoT technology to how SXSW plans to leverage beacons to enhance […]

That beacons have hit the main street is not news anymore. iBeacon technology, widely touted as a ‘retail-only’ opportunity makes a compelling incentive for retailers to embrace omni-channel strategies, bridge the gap between online and offline and enhance customers’ in-store experience. While last year saw quite a few beacon deployments, not all were successful.  In […]

Blue and Black or White and Gold, let the mannequin tell you what color the dress is! Last year saw a lot of leading retailers such as House of Fraser and Bentalls install beacon-enabled mannequins in their store. These mannequins detect when a user is closeby (in-store or looking at a window display) and provides […]

With 79% of UK brands planning to implement proximity marketing over the next 6 months, beacons are all set to move out of the pilot phase and go ahead with mainstream deployment. Therefore, it comes as no surprise that there’s a battle brewing in the world of location-based beacons. Infact, even the leading beacon players […]

Beacons, the low-powered transmitters that have so far been known for transforming sectors like retail, museums and hotels are quickly making inroads into other consumer-facing domains too. But are beacons useful in increasing backend process efficiency as well? In this blog post, we analyse how beacons can play a vital role in enterprise security, productivity […]

Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]