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How to make Mobile an integral part of your Customers’ Retail Experience

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Mobile savvy shoppers of today use their devices to browse retailer offerings, look for discounts, check product reviews and compare products—whether  on the bus back from work or in-person at the retail store. Mobile is no longer a mere accessory to augment the shopping process. It has now become an essential stop in the path […]

Could Amazon’s Fire Phone pose a threat to Retailers?

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Image Courtesy: searchstarz.com Of recent, Amazon has become the source of one of the major smartphone innovations of 2014: the Amazon Fire Phone. After years of speculation and rumours, Jeff Bezos, Amazon’s Chief Executive Officer, recently unveiled the brand’s highly anticipated first own smartphone, brimming with features of all kinds, at an event in Seattle. Image […]

A Million Android users love The Hindu App powered by MobStac

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The Hindu Android app powered by MobStac recently crossed a million downloads from the Google Play store. MobStac has been associated with The Hindu, one of India’s leading National dailies, as a mobile strategy partner since 2011. The Hindu was the first newspaper in India to have launched a website. Continuing their trend of “firsts” in […]

5 ways Marketers can fight back Facebook’s News Feed change

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For years, Facebook and its popular Pages platform have been the cornerstone of social-media marketing strategies for most brands. Infact, Adobe’s ‘Q1 2014 Social Intelligence Report’ also indicates that Facebook continues to dominate the social realm today. In an effort to give their users a seamless and enhanced user experience, they recently made updates to […]

How Hotels can use Beacons to Enhance Guest Experiences

Integration of context into apps is one of the key trends for 2014. How well contextual intelligence is integrated into the app experience, marks the difference between a good versus a great application. For an application, location is one of the most powerful triggers of action. Until now, the technologies available have suffered from three […]

Infographic: Mobile and FIFA 2014

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48 percent of football fans plan to use their mobile devices to stay closer to the action at the 2014 FIFA World Cup, states “2014 World Cup: A Global Mobile Perspective”, an international study generated by the Interactive Advertising Bureau (IAB). There is no doubt that this year’s World Cup will serve as a measure […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

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The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically […]

Google I/O 2014: Everything You Need To Know

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The keynote for Google I/O 2014, the search giant’s annual developer conference had no shortage of announcements. While some of these, like Android L and Android Wear were expected by many, few others took many developers by surprise. The biggest news at the event, however, was that Android is all set to move beyond being […]

6 Brands getting Creative with In-Store Retail Technology

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The rise in adoption of smartphones and the growing popularity of online retail has resulted in ‘showrooming’ which is causing a decline in brick-and-mortar sales. In an attempt to engage shoppers and enhance their in-store experience, retailers are using everything from interactive mirrors to videos, and virtual mannequins to touchscreens. Providing a digitally-enabled experience in-store is the best […]