Image Source: thedrum.com We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]

Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]

UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]

How can marketers make the most of beacon-powered retail strategies? How can museums use beacons to retrieve visitor insights that help make informed decisions on interactivity enhancement? Why do experts think that Facebook’s move into proximity marketing could implicate ground changing results for brands? Our latest beacon roundup answers these questions and more. So read […]

Businesses today are up against a rising tide of change and challenges, all driven by technology, with many struggling to adapt to changing consumer behaviors and competition from disruptive innovators. In fact, today’s consumers consider being connected as a crucial utility and expect almost all facets of their shopping  experience be accessible to them through […]

According to a recent Business Insider report, beacons are predicted to influence up to one in every four dollars spent in retail stores by 2016. In fact, many industry experts are of the opinion that proximity marketing with beacons could be one of the most effective tools that can help businesses generate higher ROI with […]

According to a recent Business Insider report, beacons are predicted to influence up to one on every four dollars spent in retail stores by 2016. In fact, many industry experts are of the opinion that proximity marketing with beacons could be one of the most effective tools that can help brands generate higher ROI with […]

Year 2014 saw businesses of all kinds, from casinos to museums and stadiums, venture into proximity marketing and try solutions such as beacons to enhance consumer engagement. Though, beacons have today reached mainstream, most marketers are still unsure about how to leverage beacons and integrate it with their mobile strategy. This has resulted in a […]

At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

Are you a passionate iOS developer eager to solve real world problems using beacons? Come, spend your day learning and building amazing location-enabled apps with us. If you are in the San Francisco Bay Area and are excited about beacons and Internet of Things, this is one event you shouldn’t miss. Read about Beacon Hack […]