Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]
Published on: February 24, 2015
Image Source: thedrum.com We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]
Published on: February 20, 2015
Learn about the 10 best beacon apps that are making a big difference across industry verticals. Read this blog post to finalize the best iBeacon app!
Published on: February 19, 2015
Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]
Published on: February 17, 2015
If you thought the “Big Data” revolution is transforming only corporations and politics, think again. The latest vertical to make the ‘big push’ for ‘big data’ is museums! These presumably traditional organisations are fast realising the importance of big data – how knowing the tastes of the audience is important to develop appropriate strategies, both […]
Published on: February 13, 2015
UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]
Published on: February 10, 2015
How can marketers make the most of beacon-powered retail strategies? How can museums use beacons to retrieve visitor insights that help make informed decisions on interactivity enhancement? Why do experts think that Facebook’s move into proximity marketing could implicate ground changing results for brands? Our latest beacon roundup answers these questions and more. So read […]
Published on: February 6, 2015
Beacons offer museums an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the museum a guest is and provide relevant information. Instead of searching through an audio tour for the right section, the visitor can instantly watch a video highlighting the artist’s life on his/her […]
Published on: February 5, 2015
Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]
Published on: February 5, 2015
Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]
Published on: February 4, 2015