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Are Brands ready for Mainstream Beacon Deployment?

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Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]

Best of Beacons this Week: Beacons to Usher in Intelligent Retargeting and more

best-of-beacons-intelligent-retargeting-proximity-marketing-mobile-repayments-bonnaroo-non-intrusive-contextual-notifications

Image Source: thedrum.com We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]

iBeacon and Beacon App: 10 Best Apps that are Leading the Pack

Best iBeacon and Beacon app leading the pack

Learn about the 10 best beacon apps that are making a big difference across industry verticals. Read this blog post to finalize the best iBeacon app!

How Apple Watch is Fast Emerging as the New face of Mobile Commerce

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Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]

How Big Data is disrupting the Museum Experience

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If you thought the “Big Data” revolution is transforming only corporations and politics, think again. The latest vertical to make the ‘big push’ for ‘big data’ is museums! These presumably traditional organisations are fast realising the importance of big data – how knowing the tastes of the audience is important to develop appropriate strategies, both […]

How Android is catching up with Beacons

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UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]

Best of Beacons this Week: Beacons to result in $4 Billion worth of US Retail Sales in 2015 and more

best-of-beacons-4-billion-retail-sales-museum-interactivity-apple-watch-proximity-marketing-trends

How can marketers make the most of beacon-powered retail strategies? How can museums use beacons to retrieve visitor insights that help make informed decisions on interactivity enhancement? Why do experts think that Facebook’s move into proximity marketing could implicate ground changing results for brands? Our latest beacon roundup answers these questions and more. So read […]

3 Museums using Beacons to Enhance Interactivity

3 Museums using Beacons to Enhance Interactivity

Beacons offer museums an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the museum a guest is and provide relevant information. Instead of searching through an audio tour for the right section, the visitor can instantly watch a video highlighting the artist’s life on his/her […]

[Webinar] How Beacons can add Interactivity to Museums

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Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]

[Webinar] How To Add Interactivity to Museums Using Beacons

Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]