Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]

With the increase in smartphone ownership, social media is beginning to play a greater role in e-commerce. In 2013, social media giants Facebook, Twitter and Pinterest together accounted for 75 percent of social generated e-commerce sales, according to a BI Intelligence study. The study also found that 39% of Facebook users follow brands to research […]

The Hindu Android app powered by MobStac recently crossed half a million downloads. MobStac has been associated with The Hindu as mobile strategy partner since 2011 and has helped them succeed with their mobile website and apps for iOS and Android. The Hindu Mobile Website success Early in 2010, The Hindu realised that about 4 […]

Web design trends are inspired from advancements in technology which in turn shape preferences among users. Therefore, it is important for web designers to stay up to date with the hottest trends in designing websites. Let’s take a look at some of the web design trends that have emerged and those that we expect to […]

Last week, we announced a new $2 million Series B financing round that we raised from Accel Partners & Cisco. This milestone in our young company’s history is an opportune moment to reflect on MobStac’s growth trajectory over the years and share my vision of the mobile future that we’re working to make a reality. […]

Google reports that 77% of searches from mobile devices take place at home or work where a PC is also likely to have been available. Yet studies show that mobile website visitors have a 9.56% higher bounce rate when compared to desktop websites.  Read our post on ‘How to Create a Mobile-First Content Marketing Strategy‘ […]

QR codes are best known to consumers as pixelated squares attached to billboards, magazine ads, commercials, posters, product packaging, and countless marketing materials are seen every day. Technically, these pixelated squares are two-dimensional barcodes and give businesses the ability to measure the effectiveness of their offline marketing campaigns. However, in the past one year, many […]

MobStac has raised $2 million in Series B financing from Accel Partners and Cisco. With this new round of financing, we plan to expand our product offering to consumer brands looking to tap into the growing mobile commerce market. Read more about our latest round of funding and our roadmap for 2014 on TechCrunch.

2013 was the year when many businesses prioritized and integrated mobile marketing, and went ‘mobile first’. We’ve discussed a few game-changing mobile trends that ruled 2013  in our previous blog post, lets take a look at a few trends to watch out for in 2014. 1. Wearable devices will become mainstream According to a forecast by […]