Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]
Published on: November 19, 2014
If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue. Though, there is a lot […]
Published on: November 18, 2014
India’s first, highly anticipated Beacon App Hack Day garnered a lot of excitement and saw invite requests from iOS developers all over India. Out of the hundred plus registrants, we chose 20 iOS developers who walked into the MobStac office in Bangalore on a sunny Saturday morning. We published a blog post yesterday and tried […]
Published on: November 13, 2014
20 geeks. 12 hours. 10 apps. – India’s first Beacon app hack day was sure a phenomenal success! I am sure you have all been waiting with bated breath to know how India’s first Beacon App Hack Day turned out. Well, true to all the anticipation and hype surrounding it, the hackathon was truly a […]
Published on: November 12, 2014
Of recent there has been a substantial buzz around beacons. Up to now brands have mostly positioned their location-based marketing techniques around Wi-Fi and geo-fences, but a shift is occurring. Beacons, with their ability to identify ambient context, have got marketers across a wide array of verticals ranging from stadiums to theme parks and everything […]
Published on: November 5, 2014
So, everybody is talking about India’s first Beacon App Hack Day? And you sure have heard about it? Wait, haven’t you yet? Here is your final chance to learn about the hack day! If you don’t read further, you don’t know what you are about to miss! A once in a lifetime opportunity (bragging am […]
Published on: November 4, 2014
Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]
Published on: November 3, 2014
We are back with another issue of ‘Best of Beacons this Week’. Our roundup covers an array of topics including India’s first ever Beacon app Hack Day, Apple Pay loyalty program being rumoured to be launched in time for Christmas, how ambient services are poised for a comeback and more. So sit back, sip a […]
Published on: October 31, 2014
iBeacon is the most talked about new technology and one of biggest buzzwords in recent times.Yet, there are a lot of misconceptions surrounding it. Among all the frenzy around this technology, there is a lot of ambiguity about how beacons work, the limitations posed by them, the security concerns around them etc. We have tried […]
Published on: October 28, 2014
With the holiday shopping season just around the corner, retailers are under immense pressure to adapt the brick and mortar experience to today’s mobile-savvy shopper. As a result many large retail chains have billed beacons as the next big thing in retail technology. This comes as no surprise, given how beacons not only make it […]
Published on: October 28, 2014