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Samsung takes on Apple’s iBeacon world by Storm with Proximity Platform

Samsung-recently-launched-its-Apple-iBeacon-challenger,-Proximity

Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]

[Webinar Slides] How to deploy and manage a fleet of beacons

How-to-Deploy-and-Manage-a-fleet-of-beacons

If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue. Though, there is a lot […]

12 hours. 20 developers. 10 apps – Apps built during India’s first #BeaconHackDay

Beacon-Hack-Day:-12-hours-of-vigorous-sessions-and-intense-hacking-lead-to-10-unique-app-demos

India’s first, highly anticipated Beacon App Hack Day garnered a lot of excitement and saw invite requests from iOS developers all over India. Out of the hundred plus registrants, we chose 20 iOS developers who walked into the MobStac office in Bangalore on a sunny Saturday morning. We published a blog post yesterday and tried […]

India’s first Beacon App Hack Day ends on a high note

first-beacon-hack-day-india-ios-developers-mobstac-beaconstac

20 geeks. 12 hours. 10 apps. – India’s first Beacon app hack day was sure a phenomenal success! I am sure you have all been waiting with bated breath to know how India’s first Beacon App Hack Day turned out. Well, true to all the anticipation and hype surrounding it, the hackathon was truly a […]

5 Factors to consider before Beacon Deployment

5-factors-for-marketers-to-consider-before-going-ahead-with-beacon-deployment

Of recent there has been a substantial buzz around beacons. Up to now brands have mostly positioned their location-based marketing techniques around Wi-Fi and geo-fences, but a shift is occurring. Beacons, with their ability to identify ambient context, have got marketers across a wide array of verticals ranging from stadiums to theme parks and everything […]

India’s first Beacon App Hack day – We are excited! Are you?

India's first Beacon App Hack Day - We are excited

So, everybody is talking about India’s first Beacon App Hack Day? And you sure have heard about it? Wait, haven’t you yet? Here is your final chance to learn about the hack day! If you don’t read further, you don’t know what you are about to miss! A once in a lifetime opportunity (bragging am […]

Wi-Fi vs Bluetooth Low Energy (iBeacon) Technology

The-basic-differences-between-Wi-Fi-and-Bluetooth-Low-Energy-(iBeacon)-Technology-and-how-they-fit-in-together

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]

Best of Beacons this Week: India’s first Beacon app Hack Day and more

MobStac-announced-India’s-first-Beacon-app-Hack-day-for-iOS-developers-on-November-8th-in-Bangalore

We are back with another issue of ‘Best of Beacons this Week’. Our roundup covers an array of topics including India’s first ever Beacon app Hack Day, Apple Pay loyalty program being rumoured to be launched in time for Christmas, how ambient services are poised for a comeback and more. So sit back, sip a […]

Developing a Beacon app – What to keep in mind

Developing-a-Beacon-app-What-to-keep-in-mind

iBeacon is the most talked about new technology and one of biggest buzzwords in recent times.Yet, there are a lot of misconceptions surrounding it. Among all the frenzy around this technology, there is a lot of ambiguity about how beacons work, the limitations posed by them, the security concerns around them etc. We have tried […]

Purchasing Beacons? Why Beacon Power Source matters

Why- beacon-power-source-is-one-of-the-most-crucial-factors-that-brands-need-to-consider-while-making-bulk-orders-for-beacon-hardware

With the holiday shopping season just around the corner, retailers are under immense pressure to adapt the brick and mortar experience to today’s mobile-savvy shopper. As a result many large retail chains have billed beacons as the next big thing in retail technology. This comes as no surprise, given how beacons not only make it […]