Google reports that 77% of searches from mobile devices take place at home or work where a PC is also likely to have been available. Yet studies show that mobile website visitors have a 9.56% higher bounce rate when compared to desktop websites. Read our post on ‘How to Create a Mobile-First Content Marketing Strategy‘ […]
Published on: January 13, 2014
QR codes are best known to consumers as pixelated squares attached to billboards, magazine ads, commercials, posters, product packaging, and countless marketing materials are seen every day. Technically, these pixelated squares are two-dimensional barcodes and give businesses the ability to measure the effectiveness of their offline marketing campaigns. However, in the past one year, many […]
Published on: January 10, 2014
MobStac has raised $2 million in Series B financing from Accel Partners and Cisco. With this new round of financing, we plan to expand our product offering to consumer brands looking to tap into the growing mobile commerce market. Read more about our latest round of funding and our roadmap for 2014 on TechCrunch.
Published on: January 9, 2014
2013 was the year when many businesses prioritized and integrated mobile marketing, and went ‘mobile first’. We’ve discussed a few game-changing mobile trends that ruled 2013 in our previous blog post, lets take a look at a few trends to watch out for in 2014. 1. Wearable devices will become mainstream According to a forecast by […]
Published on: January 2, 2014