As mobile traffic continues to surge, it brings along great opportunities for retailers and brands to engage with their shoppers by bringing together the physical and digital worlds. Consumers today use their mobile devices to research products, find coupons and compare prices as they shop. You can utilize these metrics to gain insight about the behavior […]

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]

Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]

Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]

With the increase in smartphone ownership, social media is beginning to play a greater role in e-commerce. In 2013, social media giants Facebook, Twitter and Pinterest together accounted for 75 percent of social generated e-commerce sales, according to a BI Intelligence study. The study also found that 39% of Facebook users follow brands to research […]

The Hindu Android app powered by MobStac recently crossed half a million downloads. MobStac has been associated with The Hindu as mobile strategy partner since 2011 and has helped them succeed with their mobile website and apps for iOS and Android. The Hindu Mobile Website success Early in 2010, The Hindu realised that about 4 […]

Web design trends are inspired from advancements in technology which in turn shape preferences among users. Therefore, it is important for web designers to stay up to date with the hottest trends in designing websites. Let’s take a look at some of the web design trends that have emerged and those that we expect to […]

Last week, we announced a new $2 million Series B financing round that we raised from Accel Partners & Cisco. This milestone in our young company’s history is an opportune moment to reflect on MobStac’s growth trajectory over the years and share my vision of the mobile future that we’re working to make a reality. […]

Google reports that 77% of searches from mobile devices take place at home or work where a PC is also likely to have been available. Yet studies show that mobile website visitors have a 9.56% higher bounce rate when compared to desktop websites.  Read our post on ‘How to Create a Mobile-First Content Marketing Strategy‘ […]

QR codes are best known to consumers as pixelated squares attached to billboards, magazine ads, commercials, posters, product packaging, and countless marketing materials are seen every day. Technically, these pixelated squares are two-dimensional barcodes and give businesses the ability to measure the effectiveness of their offline marketing campaigns. However, in the past one year, many […]