According to Google’s Mobile In-Store study, 8 in 10 smartphone owners research products while in-store before making a purchase. As more and more customers are turning to mobile to shop conveniently, bricks-and-mortar retailers are losing out on sales. Customers are hopping across various channels and expect to be able to transact with ease across devices. […]

An efficient and accessible mobile web presence is vital to ensuring success in today’s retail industry. According to the Holiday Guide for Online Retailers 2013, m-commerce accounts for over 20 percent of all online traffic in USA and is expected to exceed desktop by the end of 2014. Today consumers are increasingly turning to their […]

‘Showrooming’ has become a retail industry buzzword that spells gloom and doom for bricks-and-mortar retailers. With the rise in the adoption of mobile devices, consumers today are spurred by the desire of getting the best possible deal for their purchases. According to the 2013 Vibes mobile consumer report, purchasing a product online after leaving a […]

Establishing a robust m-commerce presence has become a priority for all retail businesses. And this transition to a new platform often ends up being quite an expensive and time-consuming task for many. MobStac helps retail brands to navigate the complexities of building large scale m-commerce channels by giving them the flexibility to choose what suits their […]

The number of tablets sold worldwide has increased by nearly 70 percent during the last 12 months, leaving no doubt that mobile devices have overtaken desktops in terms of popularity. Although each person’s day-to-day behavior is different on mobile devices, one of the most popular activities includes researching products. More and more customers are migrating to […]

A recent research by IMRG and Capgemini stated that 23% of all online retail sales in Q2 2013 came from mobile devices. And of these, tablets accounted for 85%. As consumers view multiple streams of content simultaneously on different devices, engaging them with a seamless multi-screen shopping experience has become highly crucial these days. We recently […]

As mobile traffic continues to surge, it brings along great opportunities for retailers and brands to engage with their shoppers by bringing together the physical and digital worlds. Consumers today use their mobile devices to research products, find coupons and compare prices as they shop. You can utilize these metrics to gain insight about the behavior […]

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]

Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]

Millions of apps currently populate the App Store and Google Play, making it increasingly difficult for developers with a stringent marketing budget to get their apps discovered. The cost of acquiring a new app user who opens an app three times or more has grown from $1.30 in 2012 to $1.62 at the end of 2013, […]