5 Ways to Measure the Impact of your Proximity Marketing Campaign

How-to-measure-the-impact-of-your-proximity-campaign

Though it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry till date. While year 2015 saw brands hold discussions around beacons, geofencing and other location-aware infrastructure, this year saw brands come forward and discuss tips around developing a beacon-enabled app, the promises that Eddystone holds in […]

How Retail Stores can integrate Beacons with POS systems to boost sales

Beacons_and_POSsystem_FeatureImage

Mobile proximity payments are gaining a lot traction lately. According to a mobile proximity payments report by eMarketer, the US alone is projected to witness a growth of 201% in the total value of mobile payment transactions this year. TrendForce, a Taiwan-based analyst firm, states in a report that 2016 will see a 37.8% year-on-year […]

Launching your First Beacon Project? 8 Things you Need to Know

8-must-do-steps-to-launching-your-first-beacon-pilot

Businesses are quickly adapting to the technological advances so as to remain ahead of their competitors. They are investing in location-based technologies, such as iBeacon, Wi-Fi, Li-Fi, and so on, as it gives them an edge by creating multiple points-of-sale and engagement abilities at a personalised level with their customer base. Beacons are doing specifically […]

4 Success Metrics for Proximity Marketing Campaigns and How to Achieve them

Feature-Image-4-Success-Metrics-for-Beacons-and-How-Brands-Achieved-them

Beacons are already making great headway in 2016. Right from their successful deployment in Australia’s second oldest zoo to their use for tracking important assets at Nicklaus Children’s Hospital, we are witnessing a fast paced growth in the number of beacon deployments in various industry verticals. In fact, the number of beacon deployments is expected […]

The Ultimate Checklist for Planning Your First Beacon Deployment

Feature-Image-A-Handy-Checklist-for-Planning-your-Proximity-Marketing-Campaign

Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as a part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. However, even […]