Top 20 iBeacon Trends for 2016


Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

CMO Feature: Retail Marketing Strategies For 2016


The retail space has witnessed significant innovation over the past few years. From interactive displays and cashless payments to beacons sending in-store offers–and much more–retail is undergoing a major overhaul and a welcome change from age-old strategies. With the emergence of new technologies, such as iBeacon, visual search, wearable technology, and augmented reality, digital and […]