7 Ways Beacons are Disrupting the OOH Advertising Space


Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

Best of Beacons This Week : Chester Zoo Transforms into a Multi-Channel Attraction, and more

Best _of_Beacons_this_week_30 October 2015

We are back with this week’s best of beacons round-up. In this feature, we cover some interesting beacon deployments from interactive zoo experiences at the Chester Zoo to how beacons deployed at the Heathrow inter-terminal buses are creating a huge advertising opportunity for brands. 1. ‘Islands’ at Chester zoo becomes a multi-channel experience Source: bdaily.co.uk Smart […]