Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]