3 Beacon Campaigns You can Take Inspiration From

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Given the fast pace at which beacons are being leveraged across verticals globally, 2017 is all set to be the year in which beacons will enable critical, customer-centric use cases for businesses across the globe. In fact, while a 2014 Business Insider report predicted that a total of over 4.5 million active beacons will be […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

10-Diverse-Industries-that-can-leverage-the-Physical-Web-in-Interesting-Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

Best of Beacons this Week: University of Texas launches a beacon app and more

  We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from the news of the University of Texas launching a beacon-enabled app to an exciting post on how airports are leveraging iBeacon technology for better perks. So, sit back and check out […]

Top 12 Industries that Beacons will Disrupt in 2016

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With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

10 Airports Using Beacons to Take Passenger Experience to the Next Level

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The travel and tourism industry, over the past couple of years has made significant strides to adopt new and innovative technologies like NFC, QR codes, iBeacon technology and Augmented Reality among many others. Such connected technologies are helping reshape passenger experiences at airports as well. According to MediaPost, more than one third of airlines worldwide […]

6 iBeacon Campaign Ideas You Should Steal

ibeacon-campaign-ideas-proximity-marketing-retail-hospitality-hotels-museums-notify-personalization-easy-payments

According to a recent ABI Research report titled BLE Tags: The Location of Things (LOT), BLE beacons are proliferating at a great rate, with beacon hardware shipments predicted to  top 400 Million units in 2020, while breaking U.S. $1 Billion in revenue. One of the major driving factors behind this is the huge demand among […]

10 Ways Travel Brands can use Beacons to offer Connected Travel Experiences

How-travel-brands-can-integrate-beacons-with-their-mobile-strategy,-and-offer-an-enhanced-connected-travel-experience-that-is-tailored-to-the-preferences-of-a-traveler

The rapid advent and adoption of mobile devices, has given rise to a completely new level of consumer expectation. Gone are the days when merely providing your consumers with 24×7 access to information gave you the edge above your competitors. Travelers today expect their favorite travel brands to deliver instant information and services, based on […]

How Travel Companies can offer Connected Travel Experiences with Beacons

How-travel-brands-can-integrate-beacons-with-their-mobile-strategy,-and-offer-an-enhanced-connected-travel-experience-that-is-tailored-to-the-preferences-of-a-traveler

The rapid advent and adoption of mobile devices, has given rise to a completely new level of consumer expectation. Gone are the days when merely providing your consumers with 24×7 access to information gave you the edge above your competitors. Travelers today expect their favorite travel brands to deliver instant information and services, based on […]