Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Google-Nearby-allows-brands-to-connect- with-their-customers-without-the-need-for-an-installed-app

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]