Progressive Web App: Why it matters to your Beacon Project

How-Retailers-can-use-Progressive-Web-Apps-with-Beacons

Over the past few years, we have seen a number of media publications, right from Wired to the Wall Street Journal, report different perspectives on the imminent death of the web. However, a lot has changed since then.  The web isn’t dead Early this year, Google announced that over 1Billion users access Chrome browser on […]

Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

Google-vs-Apple:-Who-is-set-to-rule-the-beacon-space?

It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013.  With more and more marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently […]