How Apple Watch is Fast Emerging as the New face of Mobile Commerce

apple-watch-mobile-commerce-mobile-advertising-apple-pay-commerce-integration-personalization

Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]

Best of Beacons this Week: Beacons to result in $4 Billion worth of US Retail Sales in 2015 and more

best-of-beacons-4-billion-retail-sales-museum-interactivity-apple-watch-proximity-marketing-trends

How can marketers make the most of beacon-powered retail strategies? How can museums use beacons to retrieve visitor insights that help make informed decisions on interactivity enhancement? Why do experts think that Facebook’s move into proximity marketing could implicate ground changing results for brands? Our latest beacon roundup answers these questions and more. So read […]

Everything You Need to Know about Apple’s Big Event this Year

Apple's-Big-event-was-held-at-the-Flint-Center-for-Performing-Arts-on-Tuesday,-September-9th

Image Source: venturebeat.com Last tuesday, Apple kicked off its big event at the Flint Center for Performing Arts, by unveiling a trifecta of new products, which include two shiny new large-screen devices, the iPhone 6 and the iPhone 6 Plus, the long-anticipated Apple Watch, an advanced touchscreen wearable and a new mobile payment initiative named […]