3 Reasons Why Beacon Adoption Is Not a Challenge Anymore


One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space


Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Google-Nearby-allows-brands-to-connect- with-their-customers-without-the-need-for-an-installed-app

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

Unacast Feature – Eddystone or iBeacon: Which Beacon Protocol suits your Proximity Marketing Campaign?


If you are someone who has been closely following the news on the beacon world, I bet you have already read a score of articles on the ‘Beacon Wars’ between Google’s Eddystone and Apple’s iBeacon. While we saw Apple leading the beacon front in the year 2015 with a number of huge brands such as […]

Best of Beacons This Week: Apple files for ‘Works with iBeacon’ trademark and more

We are back with this week’s best of beacons round-up. In this feature, we cover some interesting news and updates from Apple’s recent ‘Works with iBeacon’ trademark application to how beacons can be effectively used in banks. So, sit back and check out the latest stories on iBeacon technology. 1. Apple files for ‘Works with Apple […]

[Webinar Slides] Will Eddystone take on iBeacon in 2016?


According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

Beacons in 2016: What to Expect from iBeacon, Eddystone and more


With close to about 4 Million beacons deployed globally, 2015 was arguably the best year for proximity marketing yet. And going by the latest numbers from Proxbook’s Q4 2015 Report, the industry is well on track to deploy 400 Million beacons by 2020. And what is all the more exciting is that, while most of […]

Google’s UriBeacon: How it compares against Apple’s iBeacon


According to a recent Business Insider report, by 2019, the Internet of Things (IoT) market will be more than twice the size of the tablet, smartphone, PC, connected car and wearable market combined. So much so that the Internet of Things market is expected to add $1.7 trillion in value to the global economy. [Tweet […]

Everything You Need to Know about Apple’s Big Event this Year


Image Source: venturebeat.com Last tuesday, Apple kicked off its big event at the Flint Center for Performing Arts, by unveiling a trifecta of new products, which include two shiny new large-screen devices, the iPhone 6 and the iPhone 6 Plus, the long-anticipated Apple Watch, an advanced touchscreen wearable and a new mobile payment initiative named […]

Apple Unveils iOS 8 at WWDC 2014: Here’s Everything You Need to Know


Yesterday, Apple’s CEO Tim Cook kicked off the company’s Worldwide Developers Conference (WWDC) by taking the wraps off iOS 8. Cook described iOS 8 as a ‘huge release’ that promises to renovate every aspect of the iPhone: bold words supported by a ton of incredible new features for end users as well as a raft […]