Best of Beacons this Week: Things you need to know about Bluetooth 5 and more

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What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking […]

Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

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It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013.  With more and more marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently […]