Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]