From retailers to theme parks, restaurants and malls, one of the chief factors that fueled unparalleled excitement over beacons, is its ability to cater to the consumers’ desire to receive personalized, contextual offers and content on their mobile devices. According to a recent study by Research Now, a U.S based market research company, 72% of […]

From retailers to theme parks, restaurants and malls, one of the chief factors that fueled unparalleled excitement over beacons, is its ability to cater to the consumers’ desire to receive personalized, contextual offers and content on their mobile devices. According to a recent study by Research Now, a U.S based market research company, 72% of […]