With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Image Source: flipthemedia.com We are back with another issue of ‘Best of Beacons this Week’. Our roundup this week is packed with informative nuggets, including how brands such as Lowe’s and Alex and Ani are focusing on providing additional value to their consumers rather than merely delivering offers, tips on designing beacon-enabled apps, how beacons […]

  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]