How to measure your beacon marketing campaign performance

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You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

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If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

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The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Wi-Fi Analytics vs Beacon Analytics: Which one will your Retail Store Benefit from?

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It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

Retail Analytics for Malls: 5 Key Metrics that can help Increase Customer Engagement

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It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]

Best of Beacons this week: 70% of the fastest growing retailers see beacons as high value, and more

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We are back with this week’s best of beacons round-up. In this feature, we cover some interesting topics from impressive beacon growth projections, to how beacons are changing the game in the mobile gaming industry. 1.70% of the fastest growing retailers see beacons as high value IoT is drastically changing how companies do business today. […]

Are Brands ready for Mainstream Beacon Deployment?

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Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]