How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

Why-beacon-adoption-is-not-a-challenge-anymore

One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

Top-10-Reasons-Your-Business-Should-Choose-the-Physical-Web-over-iBeacon

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

7 Tips on Relieving Beacon Privacy Concerns of your Customers

7 Tips-on-Relieving-Beacon-Privacy-Concerns-of-your-Customers

Every new technology is faced with skepticism till its real value is discovered and understood. This trend has been more significant in the last few years, as users became more aware and started treating data privacy and security as a key issue with regards to any technology.  This concern is further heightened when it comes […]

6 Impressive Location-based Features that Every Retail App Should have

6-impressive-locations-based-features-that-every-retail-app-should-have

GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

Best of Beacons This Week: Coachella 2016 uses beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]

Top 12 Industries that Beacons will Disrupt in 2016

How-industries-from-Airports-to-Zoos

With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Ebook: A Developer’s Guide to Building an iBeacon App

A Developer's Guide to Building an iBeacon App

If you are a developer trying to build an iBeacon app, chances are you have already run into one or more of the following issues: i) The app doesn’t know when it exits a region ii) The app exits a region, while you are still inside the region iii) Notifications are triggered multiple times even […]

5 Tips for Building a Successful Beacon App

tips-for-building-successful-beacon-app

According to experts, 2016 will be the year of the beacon. With the unlimited opportunities that beacons offer to both retail and non retail verticals, businesses all across are gearing up to effectively leverage iBeacon technology. One of the most vital requirements for this is having a beacon app. It is essential to have a […]

Exploring the Physical Web with Eddystone: Pros, Cons, and the Road Ahead

The-Physical-Web-and-Eddystone--Powering-Seamless-Mobile-Experiences

In an exciting update for the proximity market, Google recently announced Eddystone support on the Chrome browser for Android devices. Chrome for Android support will allow interaction with  the Physical Web content, thus bringing seamless mobile experiences to the huge Android smartphone market. Let us trace back the evolution of the Physical Web. In October […]