Best of Beacons this Week: Proximity Marketing Industry on Track to Deploy 400 Million Beacons by 2020 and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from the do’s and don’ts to be followed while developing a beacon app to the must-have features that retailer should offer to ensure a seamless consumer experience both online and […]

Creating a Beacon Campaign for your Library using Beaconstac

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Libraries today are unique, integrated learning centres that not only have a wide collection of books and online resources but also serve as venues for informative workshops. Given the sheer scale of resources and operations, technology plays a pivotal role in maintaining a successful library. iBeacon is one such technology, that is hugely transforming experiences […]

4 Mistakes to Avoid When Developing Your Beacon App

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The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of […]

Creating a Beacon Campaign for your Stadium using Beaconstac

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With the latest investment spurt visible in the sports industry for leveraging iBeacon technology, it is evident that sports venue owners and sports team sponsors are tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts, services, and more on smart devices. In our earlier blog posts, we have already explored the ways […]

How Beacons are Transforming the Travel Industry

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iBeacon technology has witnessed adoption across diverse domains, from retail to education to museums, over the past few years. Although the retail industry has been the frontrunner in deploying beacon projects, the tourism industry has also seen significant transformation by leveraging beacons. Why are beacons of great value in tourism? Given the hyper-local and contextual capabilities […]

Best of Beacons this week: 70% of the fastest growing retailers see beacons as high value, and more

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We are back with this week’s best of beacons round-up. In this feature, we cover some interesting topics from impressive beacon growth projections, to how beacons are changing the game in the mobile gaming industry. 1.70% of the fastest growing retailers see beacons as high value IoT is drastically changing how companies do business today. […]

Best of Beacons this Week: Google’s Eddystone – Is it For Real or Just a Fad?

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Our roundup this week is packed with informative nuggets and insights, right from what Google’s Eddystone means for businesses deploying beacons already, to how cinemas can use iBeacon technology to bring the thrill back to the movie experience. So sit back, sip a cup of coffee and check out the stories we have lined up […]