Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

The overall Location Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%. And, iBeacon Technology forms a critical part of this growth as it is forging its way into various verticals at an incredible […]

Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]

ABI Research lately asserted that there is a “huge opportunity” for beacons in an array of non-retail verticals, such as smart homes, vending machines, enterprises, and so on. ABI analyst Patrick Connolly reinstated the same by stating that many of these markets are forecasted to deploy BLE Beacons in much larger volumes than retail“. One […]

2016 began with a whole lot of exciting news from the beacon world. Famous pharmacy chain Rite Aid went on to claim the title of the brand with the largest beacon installation in retail till date, after having deployed beacons in more than 4500 stores across the U.S. NRF 2016 saw Verifone announce to the […]

Libraries today are unique, integrated learning centres that not only have a wide collection of books and online resources but also serve as venues for informative workshops. Given the sheer scale of resources and operations, technology plays a pivotal role in maintaining a successful library. iBeacon is one such technology, that is hugely transforming experiences […]

Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]

Marketers today are fast shifting from thinking in terms of channels and audiences to thinking about sending personalized messages to customers, each with their own preferences, personal history with the brand and unique value to the brand. Experts predict that this shift will cause platforms that can deliver personalized creative at scale to  become critical […]