What are the 4 highest converting proximity campaigns for holiday season 2017?

Beacons in holiday season

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

Retail 2016: Why Retailers should use Beacons to Target Millennials

retail-2016-why-retailers-should-use-beacons-to-target-millenials

Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]