How to measure your beacon marketing campaign performance

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You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.  It all started with Foursquare giving the initial kick. Quickly catching the fire was Facebook Places, Google Places, Yelp and more. Back then it was truly a cool idea for marketers and owners to know who is in […]

3 Beacon Campaigns You can Take Inspiration From

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Given the fast pace at which beacons are being leveraged across verticals globally, 2017 is all set to be the year in which beacons will enable critical, customer-centric use cases for businesses across the globe. In fact, while a 2014 Business Insider report predicted that a total of over 4.5 million active beacons will be […]

Top 3 Ways Brands Will Use Beacons in 2017

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That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

Top 5 Beacon Campaigns of 2016 (so far)

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With a little over 4 million beacons deployed globally, 2016 is turning out to be the year of the beacon, just as experts predicted. Unacast’s Proxbook Q1 2016 report shows a steady growth of proximity marketing with 6.2 million proximity sensors reportedly deployed as of Q1 2016, majorly due to the increase in proximity marketing […]

4 Success Metrics for Proximity Marketing Campaigns and How to Achieve them

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Beacons are already making great headway in 2016. Right from their successful deployment in Australia’s second oldest zoo to their use for tracking important assets at Nicklaus Children’s Hospital, we are witnessing a fast paced growth in the number of beacon deployments in various industry verticals. In fact, the number of beacon deployments is expected […]

Creating an Eddystone Campaign for your Hotel using Beaconstac

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As a hotelier, you not only need more guests at your hotel, but also need to find new ways to increase sales to guests already at your property. Beacons are a great way to do engage customers and upsell rooms etc., to them. The only problem is that for beacons to work, you need an […]

5 Highly Effective Beacon Campaigns That Brands Can Learn From

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2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

[Webinar Slides] Your Guide to Planning a Successful Beacon Pilot

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According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]