While the retail sector was the first to test beacons and and implement in-store marketing, over a period of time, marketers across various verticals, right from casinos to banks to restaurants have started to embrace iBeacon technology. In fact, beacons have become so popular that they are already moving out of the pilot phase to […]
Published on: April 16, 2015
UPDATE: Now you can set up beacon marketing without investing in your own app Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. It provides outstanding results for businesses in combination with the right advertising strategies and tools. Over the past year, […]
Published on: January 6, 2015
Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]
Published on: December 15, 2014