5 Common Beacon Marketing Challenges you can Easily Solve

5-Common-Beacon-Marketing-Challenges-and-How-to-Solve-them

While the retail sector was the first to test beacons and and implement in-store marketing, over a period of time, marketers across various verticals, right from casinos to banks to restaurants have started to embrace iBeacon technology. In fact, beacons have become so popular that they are already moving out of the pilot phase to […]

What is Proximity Marketing and How does it Work?

How-proximity-marketing-works

UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]

Are Beacon Networks the best way to Kickstart your Beacon Strategy?

Are-beacon-networks-the-best-way-ahead?

Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]