Why an App Strategy is the most Important part of your Beacon Strategy

app-strategy-beacons-flexibility-convenience-brand-awareness-cutomer-engagement-marketing-strategy-app-security-bluetooth

Most of our client conversations start with “How do I beacon-enable my app?” or, “Do I really need an app?” While the answers to these are pretty simple, what is interesting is the conversation that ensues. Initially, we thought of these as one-off cases, but over time we have realised that a lot of businesses […]

Introducing the Beaconstac app – Watch Beacons in Action!

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Although the whole world is excited to see, learn and understand beacons, very few have actually seen a beacon and an app work together. We got a lot of questions about how beacons work in a real-world scenario and how the Beaconstac platform can be used to trigger proximity messages. So, we built our Beaconstac […]

4 Factors to Consider when Designing UX for a beacon-enabled app

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Over the last year, beacons have become so popular that they are already shifting fast from trials to mainstream deployments. So much so that, these proximity-based experiences have challenged mobile designers to think of user experience along new lines. So far, UX designers have been concerned about how their interface looks on a screen. To […]

3 Lesser-Known uses of Beacons – Breaking the Internet of Things (IoT) Barrier

Feature Image_3 lesser known uses of beacons

Talks about iBeacon technology have never stopped since it’s introduction in the World Wide Developers Conference (WWDC), June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue in retail stores, museums, hotels, malls, theme parks, airports etc., is poised to be the most disruptive technology in recent times. […]

iBeacon and beacon apps: 10 best apps that are leading the pack

Best iBeacon and Beacon app leading the pack

Beacons and apps are a ‘power couple’! The reason is simple: iBeacon need apps to recognize their unique identifiers and facilitate their associated interactions. And apps need beacons for real-world context; to deliver the mobile experiences at the right time and the right place. iBeacon apps When iBeacon technology integrates with apps – they have […]

[Webinar] How Beacons can add Interactivity to Museums

Beacons are taking the world over by a storm. While Year 2014 saw a lot of action in the beacon domain with major brands across various verticals jumping on to the beacon bandwagon, 2015 will be no different. According to a recent Business Insider report, the beacon installed base will see a five-year compound annual […]

[Webinar Slides] How to integrate iBeacon technology into your app

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While we’ve heard of beacons being mentioned everywhere, a lot is left to imagination where actual implementations on the field are concerned. To start with, a lot of us are yet to understand that the terms beacons and iBeacon are totally different from one another. Well, this is just the tip of the iceberg! When it […]

12 hours. 20 developers. 10 apps – Apps built during India’s first #BeaconHackDay Part II

Beacon-Hack-Day:-12-hours-of-vigorous-sessions-and-intense-hacking-lead-to-10-unique-app-demos

The most rewarding part of organizing India’s first Beacon App Hack Day here at MobStac, was the chance to interact with 20 talented iOS developers who were bustling with app ideas. Watching them work their way through beacon-enabled apps that started off as ideas and 12 hours later turned into fully functional apps was staggering […]

12 hours. 20 developers. 10 apps – Apps built during India’s first #BeaconHackDay

Beacon-Hack-Day:-12-hours-of-vigorous-sessions-and-intense-hacking-lead-to-10-unique-app-demos

India’s first, highly anticipated Beacon App Hack Day garnered a lot of excitement and saw invite requests from iOS developers all over India. Out of the hundred plus registrants, we chose 20 iOS developers who walked into the MobStac office in Bangalore on a sunny Saturday morning. We published a blog post yesterday and tried […]

Developing a Beacon app – What to keep in mind

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iBeacon is the most talked about new technology and one of biggest buzzwords in recent times.Yet, there are a lot of misconceptions surrounding it. Among all the frenzy around this technology, there is a lot of ambiguity about how beacons work, the limitations posed by them, the security concerns around them etc. We have tried […]