Know All about the Beaconstac Starter Kit


If you have been following our blog, you must have noticed the mention of the ‘Beaconstac Starter Kit’ quite too often. If you too, like most of our readers, are interested in knowing what the kit is all about and why we introduced it, this blog will be quite helpful. Let’s get started! 1. Why […]

5 Common Misconceptions around Beacons (and the Reality)

5 common misconceptions around beacons (and the reality)

We would all agree unanimously, that beacons have been in vogue since June 2013. Year 2014, has been a good year for beacons, with large scale deployments, dozens of trials and major brands jumping on to the beacon bandwagon etc. While there has been substantial buzz around beacons, there is very little information available on […]

How to get started with your iBeacon trial

How to get started with your iBeacon trial

Beacons, as we all know have been the most talked about devices in recent years. Year 2014 saw a lots of ‘hits’ and ‘misses’ as far as beacon implementations are concerned. There has been a lot of hype about what these devices are capable of and how businesses can use them to enhance customer experience […]

Best of Beacons this Week: Businesses are set to spend Billions on Beacons in 2015 and more


Image Source: rt.com Why VCs think businesses are set to invest billions of dollars into beacons in 2015? How small cell can be used to provide proximity based targeting on a massive scale compared to iBeacon? What does Snapchat have to do with beacons and why should you care? Our latest beacon roundup answers all […]

Are Beacon Networks the best way to Kickstart your Beacon Strategy?


Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]

Infographic: Anatomy of a Beacon


The buzz around iBeacon technology continues to rise with big brands like Macy’s, Lord & Taylor, Walmart and more investing in them. According to a recent Adobe research, 18 percent of marketers are reported to be actively testing or deploying beacons and the numbers are expected to double in 2015. While beacons can transform the […]

The 3 most critical factors to help you decide which beacons to buy


iBeacon technology has been in the talks since it’s introduction in WWDC, June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue in retail stores, museums, hotels, malls, theme parks, airports etc., has been the most disruptive technology in recent times. Beacons – as the hardware is referred to, have […]

[Webinar Slides] How to choose the Right Beacon Hardware for your Business

Webinar Slides on Beacon Hardware

Year 2014 is being touted as the “Year of Beacons”. From consumer engagement, to enhanced customer experiences, to generating more revenue – the opportunities that these tiny devices offer businesses are limitless. iBeacon technology, being one of the most ‘disruptive’ technologies of recent times, has been widely adopted by various verticals, from retail to stadiums, […]

Choosing the Right Beacons for your Business: A Quick Guide

Feature Image_Choosing the Right Beacon Hardware

When Apple held WWDC in June 2013,  it made little public mention of its new iBeacon feature in iOS 7, apart from showing the name prominently on a Keynote slide depicting a variety of other new features included in the release. Developers and technology enthusiasts have been on their toes ever since about this . […]