[Webinar Slides] How to deploy and manage a fleet of beacons

How-to-Deploy-and-Manage-a-fleet-of-beacons

If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue. Though, there is a lot […]

A Quick Guide to Choosing the Right Beacons

Choosing the Right Beacon Hardware_Feature Image

When Apple held WWDC in June 2013,  it made little public mention of its new iBeacon feature in iOS 7, apart from showing the name prominently on a Keynote slide depicting a variety of other new features included in the release. Developers and technology enthusiasts have been on their toes ever since about this. iBeacon […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that, merging your mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty. For years, just like retailers, the restaurant industry too relied on customer check-ins […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that merging your mobile marketing efforts with iBeacon technology could result in a higher click-through, quicker conversion, more sales, and greater loyalty. For years, just like retailers, the restaurant industry too […]

How Beacons Let Restaurants Provide Personalized Service to Customers

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]

How Beacons can help enhance Restaurant Dining Experience

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

With the rise in the adoption of mobile devices, there has been a shift in the way customers want to connect and interact with their favourite restaurants. They expect brands to creatively use technology and harness on the data gathered from their previous interactions to engage with them in a contextual manner. Being the one […]