Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]

According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

Mobile proximity payments are gaining a lot of traction lately. According to a mobile proximity payments report by eMarketer, the US alone is projected to witness a growth of 201% in the total value of mobile payment transactions this year. TrendForce, a Taiwan-based analyst firm, states in a report that 2016 will see a 37.8% […]

According to a recent research by TrendForce, a Taiwan-based analyst firm, 2016 will see a a 37.8% year-on-year growth in mobile payments, which means consumers all over the world are predicted to spend a total of US $620 Billion in 2016 as compared to $450 Billion in 2015. The research also predicts that total mobile […]

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]

Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

GET STARTED WITH GEOFENCING With omnichannel retail fast becoming a reality, it’s imperative that retailers connect to customers across all touch points, digital and physical. According to a recent study, companies with omnichannel customer engagement strategies retain 89% of customers on average. One of the factors playing a critical role in today’s omnichannel retail is […]

Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]