We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]

Year 2016 is off to a great start for the beacon industry with Google having announced Chrome support on Android for Eddystone beacons. You ask why? – well, for one Android makes up 80% of the smartphone market. And the release of Chrome support on Android for Eddystone enables 800 million additional users to seamlessly […]

With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]

We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement about testing a beacon-enabled mobile app called ‘Hands Free’ to Business Insider’s report on the boom in IoT. So sit back, sip a cup of coffee, and […]

Are you a retailer planning to leverage proximity marketing, but are caught in the wind between Eddystone and iBeacon? Are you excited about the potential that Eddystone beacons hold with respect to app-liberation, yet held back by the lack of any serious Eddystone deployments? Has Apple’s presence as the forerunner in the beacon market with […]

2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]

A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]