A recent Cisco study stated that 57% people choose to watch games at home instead of going to the venue. This statistic is jolting venue owners and sports teams who are striving to drive footfall to sports venues. The challenge for them is to motivate fans to choose sports venues over the comfort of their […]
Published on: November 26, 2015
We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]
Published on: November 12, 2015
iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions from indoor navigation to loyalty programs to pushing contextual notifications. One of the latest applications of […]
Published on: November 5, 2015
Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]
Published on: October 6, 2015
Transport services today face quite a few challenges, one of the most significant challenges being – fare evasion. That’s true! According to Wikipedia, operators of the New York City Bus system lose millions of dollars a year to fare evasion. Another recent article on Melbourne’s transport system reveals that around 250,097 passengers were busted for […]
Published on: July 13, 2015
Our roundup this week is packed with informative nuggets and insights, right from how Canadian merchants are using beacons to enhance customer experience by paying for parking, to how McDonald’s used beacons to push in-store conversion rate to 20%. So sit back, sip a cup of coffee and check out the stories we have lined […]
Published on: May 14, 2015
Ever since its introduction at the World Wide Developers Conference (WWDC) in June 2013, iBeacon technology is poised to be the most disruptive technology in recent times. In fact, over the past year, beacons have started to make inroads into other verticals, particularly the payments and commerce space. Why retailers should focus on Proximity Payments? […]
Published on: May 12, 2015
Public transport has always been considered as a cornerstone of any great city. Over several decades, various kinds of technology have enabled transport providers to provide users with an enhanced travel experience. Mobile applications for example, enable users to keep up with public transport schedules and accordingly plan their travel, without having to spend time […]
Published on: April 28, 2015
Image Source: mobilecommercedaily.com We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at […]
Published on: April 17, 2015
With the advent of IoT and beacons the lines between our physical and digital worlds are now fast blurring. Having been actively involved in pushing the IoT barrier, beacons will continue to impact almost every aspect of our daily lives as days go by. In fact, according to a recent Business Insider report, by 2019, […]
Published on: March 31, 2015