4 Ways Beacons can Augment Fan Experience at Sports Events


A recent Cisco study stated that 57% people choose to watch games at home instead of going to the venue. This statistic is jolting venue owners and sports teams who are striving to drive footfall to sports venues. The challenge for them is to motivate fans to choose sports venues over the comfort of their […]

How to Plan and Execute a Beacon Strategy Before 2016


We are fast approaching the busiest shopping season of the year and retailers are already neck-deep in their marketing and sales efforts, to engage and entice customers. Year after year, marketers work towards providing shoppers with a variety of promotions, from festive coupons, flash sales, free shipping to combo offers, festive games and the latest […]

5 Beacon Solutions Driving Change in Mobile Payments


iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions from indoor navigation to loyalty programs to pushing contextual notifications. One of the latest applications of […]

A Step-by-Step Guide to Planning your Beacon Project

A Step-by-Step Guide to Planning your Beacon Project - Feature Image

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

How Buses can use Beacons to Streamline Ticketing, Enhance Commuter Experience and more


Transport services today face quite a few challenges, one of the most significant challenges being – fare evasion. That’s true! According to Wikipedia, operators of the New York City Bus system lose millions of dollars a year to fare evasion. Another recent article on Melbourne’s transport system reveals that around  250,097 passengers were busted for […]

Best of Beacons this Week: McDonald’s Beacon Strategy pushes in-store Conversion rate to 20 percent and more


Our roundup this week is packed with informative nuggets and insights, right from how Canadian merchants are using beacons to enhance customer experience by paying for parking, to how McDonald’s used beacons to push in-store conversion rate to 20%. So sit back, sip a cup of coffee and check out the stories we have lined […]

4 Payment Services that are using Beacons to make it big in the Proximity Payments Industry


Ever since its introduction at the World Wide Developers Conference (WWDC) in June 2013, iBeacon technology is poised to be the most disruptive technology in recent times. In fact, over the past year, beacons have started to make inroads into other verticals, particularly the payments and commerce space. Why retailers should focus on Proximity Payments? […]

6 Ways Beacons can make your Daily Commute Easier


Public transport has always been considered as a cornerstone of any great city. Over several decades, various kinds of technology have enabled transport providers to provide users with an enhanced travel experience. Mobile applications for example, enable users to keep up with public transport schedules and accordingly plan their travel, without having to spend time […]

Best of Beacons this Week: Chow Tai Fook Beacon Program generates more than $16M and more


Image Source: mobilecommercedaily.com We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at […]

4 Ways Beacons ensure You lead a Smart Life


With the advent of IoT and beacons the lines between our physical and digital worlds are now fast blurring. Having been actively involved in pushing the IoT barrier, beacons will continue to impact almost every aspect of our daily lives as days go by. In fact, according to a recent Business Insider report, by 2019, […]