4 Factors to Consider when Designing UX for a beacon-enabled app

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Over the last year, beacons have become so popular that they are already shifting fast from trials to mainstream deployments. So much so that, these proximity-based experiences have challenged mobile designers to think of user experience along new lines. So far, UX designers have been concerned about how their interface looks on a screen. To […]

Why Banks are Betting Big on Beacons


  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]

Are Brands ready for Mainstream Beacon Deployment?


Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]

Best of Beacons this Week: Beacons to Usher in Intelligent Retargeting and more


Image Source: thedrum.com We are back with our latest roundup of must-read posts on beacons. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour; what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo […]

Best of Beacons this Week: Beacons and Payments, a match made in heaven and more


Image Source: techcrunch.com This week, we’ll discuss about beacons and payments to how businesses can use beacons to close the loop between message, consideration, footfall and purchase, this week’s roundup is packed with insights and actionable advice. So sit back, sip a cup of coffee and check out the stories we have lined up for […]

How Beacons can help Transform Visitor Experience at Zoos and Theme Parks


Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

Ebook: How Brands and Retailers can go Omni channel using Beacons


In a recent survey by Accenture, 94% of retail decision makers said their companies face “significant barriers” in going omni-channel. However, delivering a rich omni-channel experience to consumers by combining opportunities across various offline and online channels is essential now as it grants customers instant information relating to products and promotions. One of the best […]

How Beacons Let Restaurants Provide Personalized Service to Customers


Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]

How Beacons can help enhance Restaurant Dining Experience


Editor’s note: If you are looking to build a beacon experience to delight diners, you need an app. However, if do not have one, you can make use of QR Codes. Contactless menus are at the center of contactless dining. If you want a playbook for making and deploying QR Code menus, check out our […]

iBeacon Marketing: 10 Tips for Retailers

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Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]