Marketing with Beacons: 10 Tips to make the most of it

Marketing with iBeacons_10 Tips to make the most of it

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Internet-Retailer-Feature:-8-lesser-known-uses-of-Beacons-for-Retailers

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Eight-compelling-reasons-why-retailers-should-strongly-look-into-adopting-beacon-technology-in-store

  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]