Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

Businesses are quickly adapting to the technological advances so as to remain ahead of their competitors. They are investing in location-based technologies, such as iBeacon, Wi-Fi, Li-Fi, and so on, as it gives them an edge by creating multiple points-of-sale and engagement abilities at a personalised level with their customer base. Beacons are doing specifically […]

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

According to Q1 2016 Proxbook Report, 45% of the top proximity companies support Eddystone up from 25% in Q3 2015. This is not surprising given the pace at which Google has been announcing updates on the Eddystone front since the beginning of this year. While Google kicked off year 2016 to a great start by […]

Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

That Internet of Things (IoT) is fast becoming reality than most of us could ever comprehend, is not news any longer. According to a recent report by Juniper Research, retailers seeking to capitalise on IoT (Internet of Things) technologies are predicted to spend an estimated $2.5 billion in hardware and installation costs, of which a […]

According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how the Zac Brown Band leveraged beacons to engage their audience better, to how to plan your beacon pilot budget.  So sit back, sip a cup of coffee and check […]