How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

How-beaconstac-can-help-you-nail-retail-analytics-using-eddystone-beacons

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

How to Choose an iBeacon platform for your Beacon Project

how-to-choose-ibeacon-platform-for-your-beacon-project

2016 began with a whole lot of exciting news from the beacon world. Famous pharmacy chain Rite Aid went on to claim the title of the brand with the largest beacon installation in retail till date, after having deployed beacons in more than 4500 stores across the U.S. NRF 2016 saw Verifone announce to the […]