iBeacon and Physical Web: Differences in Deployment Strategies

iBeacon-and-Physical-Web:-Differences-in-Deployment-Strategies

Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

Beaconstac Eddy Kit FAQs

Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

Launching your First Beacon Project? 8 Things you Need to Know

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Businesses are quickly adapting to the technological advances so as to remain ahead of their competitors. They are investing in location-based technologies, such as iBeacon, Wi-Fi, Li-Fi, and so on, as it gives them an edge by creating multiple points-of-sale and engagement abilities at a personalised level with their customer base. Beacons are doing specifically […]

Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

How to Launch an Eddystone Campaign from Scratch

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Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]

A Step-by-Step Guide to Planning your Beacon Project

A Step-by-Step Guide to Planning your Beacon Project - Feature Image

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

Roadmap for a Beacon Project: How to Plan your Budget

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According to the 2015 Store Operations Survey, an annual study comprising a survey of 100 retail executives by Retail TouchPoints, 29% of retailers already have beacons with 17% more planning to add beacons in their stores. This is not surprising, given that, there already are more than a million beacons in the marketplace and, this […]