Best of Beacons this Week: The Real Privacy Threat Posed by Beacons and More

Physical-Web-,-a-close-competitor-to-beacons

Image Source: github.com UPDATE: Chrome removes Physical Web support on iOS and Android. Are beacons a real threat to privacy as claimed by media? Can they really track a consumer’s location data? How can marketers reap the benefits of beacons without going overboard with beacon marketing? Though many experts agree that beacons are fast transforming […]

With Beacon Marketing, how much is too much?

How-beacons-can-help-retailers-increase-customer-engagement-over-time-with-effective-beacon-marketing

Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]