Roadmap for a Beacon Project: How to Plan your Budget

roadmap-beacon-project-strategy-plan-your-budget-developers-prototype-testing-customer-experience

According to the 2015 Store Operations Survey, an annual study comprising a survey of 100 retail executives by Retail TouchPoints, 29% of retailers already have beacons with 17% more planning to add beacons in their stores. This is not surprising, given that, there already are more than a million beacons in the marketplace and, this […]

Best of Beacons this Week: Beaconstac to Empower Developers at the First Israeli iBeacon Hackathon and more

Mesh-beacons-set-to-replace-iBeacons

Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]

Are Beacon Networks the best way to Kickstart your Beacon Strategy?

Are-beacon-networks-the-best-way-ahead?

Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]

[Webinar] How to integrate iBeacon technology into your app

How to integrate iBeacon technology into your app

iBeacon, the most revolutionary new technology of recent times has been in the limelight for more than a year now. There has been so much hype around beacons and iBeacon technology that year 2014 can be christened the ‘Year of beacons’. What makes these tiny beacons sell like hot cakes? And why are marketers around […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that, merging your mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty. For years, just like retailers, the restaurant industry too relied on customer check-ins […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that, merging your mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty. For years, just like retailers, the restaurant industry too relied […]

Beekn Feature: Adding iBeacon to Your Mobile Strategy

Beekn Feature: Adding iBeacon to Your Mobile Strategy

According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Improving Customer Engagement with Beacons

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can help enhance Customer Engagement

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons let Restaurants provide Personalized Service to Customers

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

With the rise in the adoption of mobile devices, there has been a shift in the way customers want to connect and interact with their favourite restaurants. They expect brands to creatively use technology and harness on the data gathered from their previous interactions to engage with them in a contextual manner. And being the […]