According to the 2015 Store Operations Survey, an annual study comprising a survey of 100 retail executives by Retail TouchPoints, 29% of retailers already have beacons with 17% more planning to add beacons in their stores. This is not surprising, given that, there already are more than a million beacons in the marketplace and, this […]
Published on: September 15, 2015
Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]
Published on: December 19, 2014
Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]
Published on: December 15, 2014
iBeacon, the most revolutionary new technology of recent times has been in the limelight for more than a year now. There has been so much hype around beacons and iBeacon technology that year 2014 can be christened the ‘Year of beacons’. What makes these tiny beacons sell like hot cakes? And why are marketers around […]
Published on: November 25, 2014
According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that merging your mobile marketing efforts with iBeacon technology could result in a higher click-through, quicker conversion, more sales, and greater loyalty. For years, just like retailers, the restaurant industry too […]
Published on: September 17, 2014
According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]
Published on: September 2, 2014
In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]
Published on: August 27, 2014
In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]
Published on: August 27, 2014
Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]
Published on: August 21, 2014
Editor’s note: If you are looking to build a beacon experience to delight diners, you need an app. However, if do not have one, you can make use of QR Codes. Contactless menus are at the center of contactless dining. If you want a playbook for making and deploying QR Code menus, check out our […]
Published on: August 21, 2014