First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]

Interested in beacons? Looking for interesting beacon use cases for your industry? Like every other month, yet again, I am in awe of the creativity and intelligence of marketers and business owners with beacons! I’ve got a power-puffed lineup of real beacon use cases from around the world – from retail sector bringing mannequins to […]

The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the […]

According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

According to a recent study by Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. This provides brands a great opportunity to deliver contextually relevant messages while the purchase intent is high.  iBeacon technology is the medium to do just that and more. An increasing number of industries besides retail like […]

Though beacons are popularly touted as a retailer-focused opportunity, of late marketers across various verticals, such as stadiums, airports, malls, casinos etc, are betting on iBeacon technology to help enhance customer experience. According to a recent Adobe research, 18% of marketers are reported to be actively testing and deploying beacons, and the numbers are expected […]