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5 Tips on Leveraging Beacons for Customer Loyalty Programs

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A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]

Internet of Things for Smart Cities: How Beacons are Leading the Way

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By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]

Exploring the Physical Web with Eddystone: Pros, Cons, and the Road Ahead

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In an exciting update for the proximity market, Google recently announced Eddystone support on the Chrome browser for Android devices. Chrome for Android support will allow interaction with  the Physical Web content, thus bringing seamless mobile experiences to the huge Android smartphone market. Let us trace back the evolution of the Physical Web. In October […]

Retail’s Big Show 2016 – Key Takeaways from NRF

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Retail’s Big Show, 2016 – National Retail Federation (NRF), just wrapped up one of the biggest and the most interesting retail shows of the year. From the latest buzz on technology innovations to expert talks on future transformations, the NRF highlighted the top retail trends to look forward to. In this blog, we bring you […]

[Webinar Slides + FAQS]: How Brands can Succeed with Beacons in 2016

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According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]

Creating an iBeacon Scavenger Hunt at your Event Using Beaconstac

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Last week, the eyes of the tech world were fixed at CES 2016 as thousands of companies including big players and startups such as Withings, Blocks and Double Robotics etc., were competing against each other for the tantalizing next big thing title. In their effort to make the event more engaging, Consumer Technology Association (CTA), […]

CMO Feature: Retail Marketing Strategies For 2016

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The retail space has witnessed significant innovation over the past few years. From interactive displays and cashless payments to beacons sending in-store offers–and much more–retail is undergoing a major overhaul and a welcome change from age-old strategies. With the emergence of new technologies, such as iBeacon, visual search, wearable technology, and augmented reality, digital and […]

5 Ways Large Tech Events like CES 2016 can use Beacons

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Coming January 6th, the eyes of the tech industry will be firmly fixed on Las Vegas as the 49th Consumer Electronics Show (CES) gears up to start off 2016 with a bang. Though CES’s history is littered with products that have flopped or been slow to take off, this grand-scale exhibition of the near future […]

The iBeacon Revolution: Is it for Real or Just Hype?

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iBeacon technology has been a topic of prime focus ever since its launch by Apple in 2013. Its mere association with the Apple brand set the expectations high, before the technology could even evolve. Now within a span of two years, beacons have already created a niche space for themselves in a highly competitive market […]

Creating a Beacon Campaign for Your Workplace Using Beaconstac

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Beacons are among the latest technology innovations that workplaces are harnessing for increased productivity and efficiency. Beacons in workplaces can be used to optimise multiple processes, from employee time tracking to floor navigation. Our earlier post on beacons in the workplace covers a wide range of beacon enabled solutions for offices. In this post we […]