A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]
Published on: March 8, 2016
By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]
Published on: February 23, 2016
In an exciting update for the proximity market, Google recently announced Eddystone support on the Chrome browser for Android devices. Chrome for Android support will allow interaction with the Physical Web content, thus bringing seamless mobile experiences to the huge Android smartphone market. Let us trace back the evolution of the Physical Web. In October […]
Published on: February 15, 2016
Retail’s Big Show, 2016 – National Retail Federation (NRF), just wrapped up one of the biggest and the most interesting retail shows of the year. From the latest buzz on technology innovations to expert talks on future transformations, the NRF highlighted the top retail trends to look forward to. In this blog, we bring you […]
Published on: January 26, 2016
According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]
Published on: January 21, 2016
Last week, the eyes of the tech world were fixed at CES 2016 as thousands of companies including big players and startups such as Withings, Blocks and Double Robotics etc., were competing against each other for the tantalizing next big thing title. In their effort to make the event more engaging, Consumer Technology Association (CTA), […]
Published on: January 11, 2016
The retail space has witnessed significant innovation over the past few years. From interactive displays and cashless payments to beacons sending in-store offers–and much more–retail is undergoing a major overhaul and a welcome change from age-old strategies. With the emergence of new technologies, such as iBeacon, visual search, wearable technology, and augmented reality, digital and […]
Published on: January 5, 2016
Coming January 6th, the eyes of the tech industry will be firmly fixed on Las Vegas as the 49th Consumer Electronics Show (CES) gears up to start off 2016 with a bang. Though CES’s history is littered with products that have flopped or been slow to take off, this grand-scale exhibition of the near future […]
Published on: January 4, 2016
iBeacon technology has been a topic of prime focus ever since its launch by Apple in 2013. Its mere association with the Apple brand set the expectations high, before the technology could even evolve. Now within a span of two years, beacons have already created a niche space for themselves in a highly competitive market […]
Published on: December 24, 2015
Beacons are among the latest technology innovations that workplaces are harnessing for increased productivity and efficiency. Beacons in workplaces can be used to optimise multiple processes, from employee time tracking to floor navigation. Our earlier post on beacons in the workplace covers a wide range of beacon enabled solutions for offices. In this post we […]
Published on: December 22, 2015