Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]

Interested in beacons? Looking for interesting beacon use cases for your industry? Like every other month, yet again, I am in awe of the creativity and intelligence of marketers and business owners with beacons! I’ve got a power-puffed lineup of real beacon use cases from around the world – from retail sector bringing mannequins to […]

2015 has seen a big rise in the number of iBeacon apps. Gone are the days when beacons were underleveraged and used only for loyalty programs and couponing, predominantly in the retail sector. Today, proximity marketing tools like bluetooth beacons are helping deliver enhanced experiences to customers and businesses alike, across diverse industries and verticals. […]