Powerful Beacon use cases from September!

Beacon uses cases for Retail - Ted Bakers, a global fashion retailer brings mannequins to life with iBeacon technology

Interested in beacons? Looking for interesting beacon use cases for your industry? Like every other month, yet again, I am in awe of the creativity and intelligence of marketers and business owners with beacons! I’ve got a power-puffed lineup of real beacon use cases from around the world – from retail sector bringing mannequins to […]

Ebook: Retail 2016 – Proximity Marketing with Beacons

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Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report […]

Anatomy of a Successful Proximity Marketing Campaign

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

Retail 2016: Why Retailers should use Beacons to Target Millennials

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Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]

Top 12 Industries that Beacons will Disrupt in 2016

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With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns

Last Updated: 1st June 2018 Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020. Last year, we saw big brands undertaking large-scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the […]

10 iBeacon Statistics that Retailers can’t ignore!

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Beacons have been generating a lot of buzz since June 2013, when Apple first introduced iBeacon technology at WWDC (Worldwide Developers Conference). News of beacons being used in everything from retail stores to malls, to events and museums have not died down ever since. Infact, these are becoming more frequent as months roll on. These […]

[Webinar Slides] 7 Ways Retailers can Cash in on Beacon Marketing

According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]

Retail App Trends: 4 New Features your App needs Right Now!

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In an attempt to drive customer engagement and provide a competitive differentiator, most retailers are looking for ways to add exciting and unique features to their apps. While some are experimenting with gamification in their mobile apps, others are mobile payment options and streamlining the checkout process as ways to enhance the app experience. Let’s […]

[Webinar] 7 Ways Retailers can Cash in on Beacon Marketing

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Retailers today are becoming much more adept at using new technologies. And among these emerging technologies, iBeacon stands out with its proximity awareness features and the ability to target customers accurately. A recent Business Insider report, states that beacons will influence $4 billion worth of retail sales this year at top retailers and this number […]