[Webinar Slides] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI


Did you know that smartphone-generated coupons increase shoppers’ unplanned spending by 16%? And that more than 50% of purchases within a store are unplanned? These and many more such interesting stats were shared in our recent webinar on “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI” In the webinar, Prof. Anindya Ghose, Professor of Marketing […]

5 Brands hitting the right note with Beacons

5 Brands hitting the right note with Beacons

Beacons – like them or hate them, you can’t ignore them! With brands like Macy’s and the likes deploying them on a large scale, beacons can no longer be ignored. While there has been a surfeit of buzz around iBeacon technology, a lot of brands still prefer to take a “wait and watch” approach and […]

iBeacon Marketing: 10 Tips for Retailers

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Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Beacons: The Next Frontier for Consumer Engagement Ebook


Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]