A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]
Published on: January 19, 2018
Editor’s Note: As we navigate through the pandemic, re-opening restaurants is complicated. If your restaurant has an app, you can use beacons to trigger a contactless ordering experience. However, if you don’t have one, use menu QR Codes, which do not require an app. Diners can scan these QR Codes to view the digital menu […]
Published on: September 29, 2017
A complete guide to the new Beaconstac Eddystone dashboard Last year, around this time we told how you could upgrade from iBeacon to Eddystone and send proximity-based messages to visitors via the Google Chrome app. Today, with lots of feedback and new ideas from you, we’re refreshing our Eddystone dashboard and making it feel lighter, […]
Published on: September 14, 2017
Christopher, all enthusiastic to buy his first-ever luxury car, was standing in front of the Audi Q2 in a busy store. It was a busy day at the dealership and no salesperson was able to attend to Christopher. But boom, Christopher still received all the relevant specs and information about the car, on his phone. […]
Published on: September 11, 2017
If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for the best bargains to fill up their gift quota for Christmas. And […]
Published on: September 1, 2017
It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]
Published on: June 1, 2017
Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made the location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the […]
Published on: May 16, 2017
While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]
Published on: April 27, 2017
When it comes to cutting-edge marketing, one of the few technologies that have been in the buzz for the past few years is beacons. From the very beginning, beacons have been poised to change the way consumers interact with brands. However, over the years we have seen beacons being faced with quite a number of […]
Published on: April 13, 2017
It goes without saying that acquiring mobile app installs is one of the most daunting tasks that modern marketers face in this digital age. In fact, while consumers tend to spend 90% of their mobile media time on mobile apps, a typical US smartphone owner uses an average of only 27 apps per month. All […]
Published on: April 6, 2017