Creating an Eddystone Campaign to Retarget Your Retail Customers using Facebook Pixel

Run-offline-to-online-retargeting-campaigns-using-beacons-and-facebook-pixel

While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

How-beaconstac-can-help-you-nail-retail-analytics-using-eddystone-beacons

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Why Businesses Need to Leverage Beacon-Based Retargeting Right Now

Retargeting-using-beacons:-Why-and-how-are-brands-embracing-it

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

Beaconstac Update: Improved Card Creatives & Advanced Analytics

Beaconstac Update: Improved Card Creatives & Advanced Analytics

The last two months have been really exciting. We made a few changes to the Beaconstac platform based on the incredibly useful feedback we received from you – our coveted customers. A lot of the feedback we received was along the lines of: ‘how can I engage customers better?’ or ‘how do I know what […]